Why DG?

Creative Design + Collective Intelligence = Measurable Results

The Dorsey Group services small to medium-sized businesses and various departmental needs in religious organizations and educational institutions.  In this unpredictable economy, our company understands the concept of stretching the dollar.  The services at Dorsey Group were designed with our client’s bottom line in mind.

Creative Design

The team at Dorsey Group works hard to establish unique brand identities for our clients. We are not a cookie cutter company and will not produce a copy cat image of another brand. We search for what is unique to your brand and design a creative, not imitated, image for your company or product.

Collective Intelligence

Re-inventing the wheel is impossible. Many times business development firms try to totally redefine a company’s brand by simply re-creating it without considering exactly why a company has achieved success. At Dorsey Group, our associates work with business managers to collectively implement branding strategies internally and externally. This is achieved by cognition, cooperation, and coordination.

  • Cognition (thought process, process of knowing—awareness, perception, reasoning, judgment)
  • Cooperation (working together to achieve a common goal)
  • Coordination (skillful and effective interaction)
Measurable Results

There is no need to strive for improvement or implement branding if the actions are not monitored and the results are not measured. We evaluate how internal practices affect customer reach, loyalty, and behavior. We help our clients answer the questions they refuse to ask themselves.

  • Are my employees providing exceptional customer service?
  • Does my leadership style encourage my team to achieve collective success? Or, does my leadership style stifle creativity, interpersonal relationships, and team comradery?
  • What are our corporate goals? Our mission? Our visions? Exactly why are we here?
  • Do our internal processes match our corporate goals?
  • Do we effectively and consistently reinforce our core values and corporate goals to our staff?
  • Is this process having a positive effect on our bottom line?
  • Is this working?